The digital metropolis

The digital metropolis

  • Client: Cologne

  • destination.one, website, blog

Cologne is more than just a city – Cologne is an attitude to life! This is exactly what the website conveys to its visitors.

Fenna Renken
neusta Destination Solutions

  • Good performance and visibility in Google searches

  • Successful blog

  • Good revenue stream thanks to successful advertisement placement

  • Optimal position on destination.one

  • Event information imported from KölnTicket

  • Package deal information imported from TOMAS

  • Connection to HRS accommodation

Cosmopolitan and modern, the Cologne Tourism website embodies this slogan. Large pictures, clean white spaces and modern design elements combine effortlessly with the simple colour scheme and the concise menu to guide the visitor through the best that Cologne has to offer. The website is not only visually pleasing. The visitor can find their desired accommodation on HRS with just a few clicks, thanks to the fast accommodation search function. Up-to-date event and tourist information including MICE information are provided through an integrated event calendar that is linked to the corresponding ticket platform. Guided group tour information from TOMAS and various package deals are integrated into the site ensuring that the visitor has no need to look anywhere else.

POI are stored in the destination.data data box and imported into the website as topic pages to inspire visitors thanks to destination.poi+. This provides the visitor with comprehensive and accessible information and multimedia about the cathedral and the Rhine, etc.

In addition to the website, a WordPress blog inspires people to visit the city. Established Cologne bloggers write engaging stories about street food, lesser-known restaurants and the real Cologne lifestyle.

The website not only provides inspiration to visitors but also provides revenue to Cologne through prominent yet seamlessly integrated advertisements embedded in tile walls.