Analytics

Better understand the behaviour and needs of your visitors

  • destination.analytics workshop

  • Topic: Google Analytics

  • Workshop leader: Christian von Häfen

destination.analytics workshop

Better understanding behaviour and needs

It is widely known that Google Analytics, for instance, offers great means to better understand the behaviour and needs of your visitors. However, optimal setup and evaluation is often not easy in practice.

Speaker
Christian von Häfen

Content of the workshop

  • Is Google Analytics optimally set up for your goals? 

  • How many visitors does your site receive at present and over time?

  • How do visitors reach your website?

  • What content on your website is increasingly used? 

  • Which devices are particularly important for your visitors?

  • Which regions do visitors to your website come from? 

  • Which visits increasingly lead to registrations or bookings

  • How can Analytics data be visualised optimally?

  • What is the socio-demographic structure of visitors to your website (available depending on your Analytics setup)?

It is often details that cannot be corrected retrospectively that lead to data not being collected or reported as desired. Possible consequences include a lack of a decision-making basis or even expensive wrong decisions.

So how do you use Google Analytics optimally and what evaluations are possible to understand the behaviour of visitors to a tourism website? This is why we offer you our Google Analytics expert review or workshop.

The expert review is primarily suitable to identify optimisation options for existing approaches. The workshop format is primarily suitable to work out the best possible implementation together, e.g. for the first time or after a relaunch.

  • The expert review includes a briefing of up to 1 hour via conference call, the preparation of our recommendation and a video conference of up to 2 hours in which we present our recommendation.
  • The workshop format includes a briefing of up to 1 hour via conference call, the preparation of our recommendation, the workshop preparation and a video workshop or on-site workshop of up to 4 hours in which we work out recommendations and the next steps together as well as documenting the results.

We can offer you an expert review from €960 plus VAT. The costs for the workshop amount to €1,920 plus VAT (for an on-site workshop plus travel expenses and time spent on arrival).

As a result, you will be able to better understand the behaviour of visitors to your website and better serve the needs of your target audience. We are happy to also optionally provide you with longer-term support.